Thursday, May 2, 2013

VDSI Conference: Communication of the Research Results

On Wednesday the 29th of May at BI Norwegian Business School in Oslo the research project VDSI will officially end. To mark the end of this project a free conference with focus upon communicating results from the project will be held.

Please click here in order to view the full and official conference program.

The conference is free and open to everyone. You can sign up now by following the link above.

Tuesday, April 30, 2013

Service System

"Involve design thinkers at the very start of the innovation processes"

This is the service innovation statement this week and we have asked some of the leading thinkers and practitioners within service innovation to share their insights on this statement.

Jose Avalos

Jose Avalos is the Director of Digital Signage at Intel. He has had several top management positions within the Intel group of businesses throughout his career.



Stephen Vargo

Stephen Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa. He is well known for his research on the service dominant logic within marketing.

Wednesday, April 24, 2013

Customer Experiences

"Ultimately, it is the customers who define the value of innovation"

This is the service innovation statement this week and we have asked some of the leading thinkers and practitioners within service innovation to share their insights on this statement.

David Teece

David Teece, Professor at the Haas School of Business, and known for the theory of dynamic capabilities shares his insight on customers.



Henry Chesbrough

Henry Chesbrough, Professor at the Haas School of Business, has conducted research on innovation within firms and highlights the importance of understanding the customers of the firm.



New Videos about Customer Experiences

This week nine new videos focusing on the importance of customers, the needs of these customers and their experiences with the firm have been uploaded to the VDSI YouTube Channel.

Thursday, April 18, 2013

"Successful innovation is driven by the value created"

This is the service innovation statement this week and we have asked some of the leading thinkers and practitioners to share their insight on this statement. You can visit the VDSI YouTube Channel to learn more and watch videos about value.

Erik Kiaer on Value

Erik Kiaer works as an Account Lead at Doblin, an innovation consultancy firm. Doblin is best known for developing the Ten Types of Innovation framework.



Henry Chesbrough on Value

Henry Chesbrough, Professor at the Haas School of Business, is the renowned author of three books on Open Innovation. A term that he coined and the work that he is best known for.



Do you disagree or agree with this statement? If you are a member of the VDSI LinkedIn Group you can cast you vote on our statements in our weekly innovation polls. If not, you can join our group today and start to participate in our innovation polls as well as discussion about service innovation.

Sunday, April 7, 2013

Free VDSI resources

Free resources from the VDSI research project:
  1. Service Innovation Statements
  2. Expert Presentation by Steven DeMello (full length and edited)
The aim and goal of this research project is to create value for both academia and practitioners within the field of service innovation. One of the ways in which we want do so is by providing free online resources, based upon our research results.

Service Innovation Statements

In the coming weeks a series of service innovation statements will be presented with each newsletter, with topics related to the nine sub-triangles of the Service Innovation Triangle.

Steven DeMello on Health Care Worldwide

Steven DeMello is the Director of Healthcare at CITRIS at UC Berkeley. He is an expert on the worldwide healthcare industry and a researcher on the VDSI research project. You can follow the link above and watch the presentation on the VDSI YouTube Channel or watch it on this blog:



VDSI LinkedIn Group

If you already are a member of the VDSI LinkedIn Group you can cast your vote on our statements in our weekly innovation polls. If not, you can join our group today and start to participate in our polls as well as discussions about service innovation.

Wednesday, February 27, 2013

Follow VDSI online

There are two stages of innovation:
  1. Getting the right market
  2. Getting the market right
In short we explore this in a consumer economy, and therefore work on service innovation. 

The Research Team

This research project is managed by Peder Inge Furseth, Associate Professor at BI Norwegian Business School, and a team of authors and researchers from Norway, England and the United States of America.

VDSI YouTube Channel

There are now 37 service innovation videos on the VDSI YouTube channel, and several more will be uploaded. Each video lasts about 2 minutes and they are comments to statements about service innovation in a quick and intuitive way.

VDSI LinkedIn Group

If you are on LinkedIn I cordially invite you to become a member of our group named VDSI; participate in discussions and share your knowledge as well as experience within the field of service innovation.

Please join our discussions on LinkedIn, see our YouTube videos, sign up for our newsletter on our website and read our tweets by following @PIFurseth.

Thursday, February 14, 2013

Value Driven Service Innovation (VDSI)

Value Driven Service Innovation (VDSI) is an international research project in collaboration between BI Norwegian Business School, Saïd Business School at the University of Oxford and the University of California at Berkeley. Learn more about how to succeed in service innovation! Start with watching this project trailer.

The research project invites you all to attend presentations of results and insights at BI in Oslo on May 29th. This seminar is free and open to everyone. Presenters come from Norway, England and America. In the months before this final conference you can follow the VDSI research project online and receive parts of the results in advance. You can follow VDSI in these channels:

  1. The VDSI Homepage
  2. The VDSI YouTube Channel
  3. The VDSI LinkedIn Group 
Every week up until the end of May more and more material from the research project will be published for free. Follow the project online and get to know more about service innovation.